Amer Sports Holds a Portfolio of Promise, but Execution Remains Paramount

While holding a modest 1% global market share in the competitive sportswear and equipment industry, Amer Spots has carved out a strategic niche such as outdoor apparel, hiking footwear, and tennis. Following its acquisition by Anta Sports in 2019, Amer underwent a strategic shift, pivoting away from growth primarily driven by acquisitions and wholesale operations. Instead, the company is now prioritizing the expansion of its product range and a direct-to-consumer approach. This strategic realignment is evident in Amer's increased investment in three core brands: Arc’teryx, Salomon, and Wilson.