AS Amer Sports Inc Company Reports

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Stock Analyst Note

Amer Sports: Initiating Coverage With Narrow Moat Rating and $19 Valuation; Shares Undervalued

We launch coverage of Amer Sports with a $19 fair value estimate and narrow moat rating. With Amer trading at around $13, we view its shares as undervalued, and we believe the market has yet to fully appreciate its growth story over the next five years.

Ivan Su Jul 5, 2024

Company Report

Amer Sports Holds a Portfolio of Promise, but Execution Remains Paramount

While holding a modest 1% global market share in the competitive sportswear and equipment industry, Amer Spots has carved out a strategic niche such as outdoor apparel, hiking footwear, and tennis. Following its acquisition by Anta Sports in 2019, Amer underwent a strategic shift, pivoting away from growth primarily driven by acquisitions and wholesale operations. Instead, the company is now prioritizing the expansion of its product range and a direct-to-consumer approach. This strategic realignment is evident in Amer's increased investment in three core brands: Arc’teryx, Salomon, and Wilson.

Ivan Su Jul 5, 2024

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