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Hennes & Mauritz AB Class B

HM B: XSTO (SWE)
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Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation
SEK 447.00JtdbHvxwlgzy

H&M's Profitability Improvement Is Solid but Sales Trends Remain Patchy

Business Strategy and Outlook

Although we still believe that Hennes & Mauritz, or H&M, (the world’s second-largest fashion company in terms of revenue) benefits from scale advantages and brand recognition, we think these are no longer sufficient to guarantee medium- to long-term economic profits in an increasingly competitive environment, hence our no-moat rating for the company.

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