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Brunswick Corp BC

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Brunswick Positions to Defend Against Weak Boat Market, but 2024 Profits Waylaid by Consumer Caution

Jaime M Katz

Brunswick is a long-established manufacturer of pleasure boats and engines, operating under market-leading brands like Sea Ray and Mercury Marine. We believe a portfolio of innovative products has allowed Brunswick to capture consistent pricing power, supporting its brand intangible asset, which underpins our narrow moat rating. Bolstering its market leadership is an ability to meet evolving customer preferences through its autonomy, connectivity, electrification, and shared access, or ACES, strategies, which strives to elevate the user experience, cater to the impending migration to electric products, and facilitate higher awareness through Freedom Boat Club.

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Price vs Fair Value

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BC is trading at a 741% premium.
Price
$81.72
Fair Value
$82.00
Uncertainty
High
1-Star Price
$481.99
5-Star Price
$86.10
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Vertical integration could offer margin expansion ahead of our forecast, particularly if Navico’s profitability can rise to match the parts & accessories business.

Bears

Brunswick competes with some formidable brand names, such as Cobalt and Chaparral, which may innovate faster and threaten market share leadership.

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News

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Trading Information

Previous Close Price
—
Day Range
—–—
52-Week Range
—–—
Bid/Ask
— / —
Market Cap
—
Volume/Avg
— / —

Key Statistics

Price/Earnings (Normalized)
11.64
Price/Sales
0.98
Dividend Yield (Trailing)
2.03%
Dividend Yield (Forward)
2.06%
Total Yield
7.81%

Company Profile

Brunswick is a leading manufacturer in the marine recreation industry. The firm has more than 60 brands delivering products across propulsion (outboard, sterndrive, and inboard engines, propulsion-related controls, rigging, and propellers), parts, accessories, and technology, and boats (including well-known brands like Boston Whaler and Sea Ray). It also owns numerous Freedom Boat Club (shared ownership) locations as well as Boateka, which facilitates transactions in the used boat market. Brunswick’s focus surrounds building the innovative marine and recreational experiences, technologies, and connections supported by quality and innovation.
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Stock Style Box
Small Core
Total Number of Employees
17,300
Website
https://www.brunswick.com

Competitors

Valuation

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Metric
BC
DOO
MBUU
Price/Earnings (Normalized)
 11.6411.0712.11
Price/Book Value
 2.6910.441.52
Price/Sales
 0.980.660.99
Price/Cash Flow
 8.436.6111.07
Price/Earnings
BC
DOO
MBUU

Financial Strength

Metric
BC
DOO
MBUU
Quick Ratio
 0.690.330.36
Current Ratio
 1.701.321.46
Interest Coverage
 4.882.90−30.37
Quick Ratio
BC
DOO
MBUU

Profitability

Metric
BC
DOO
MBUU
Return on Assets (Normalized)
 7.09%8.17%4.79%
Return on Equity (Normalized)
 21.61%78.22%6.96%
Return on Invested Capital (Normalized)
 10.95%17.83%6.89%
Return on Assets
BC
DOO
MBUU

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