Financial Services: Sector Doing Well Heading Into Rate-Cutting Cycle

Our favorite financial services stocks include US Bancorp, PayPal, and MarketAxess.

U.S. Bank headquarters
Securities In This Article
MarketAxess Holdings Inc
(MKTX)
PayPal Holdings Inc
(PYPL)
U.S. Bancorp
(USB)

We assess that there are fewer undervalued companies in the financial sector after gains this year, and that it is increasingly a stock picker’s market. The undervaluation in companies we like is largely due to name-specific uncertainties, such as outsized exposure to potential regulations or eroding market share leading to questions about a company’s long-term growth or profitability.

Financials Doing Well Heading Into Rate-Cutting Cycle

Financials Doing Well Heading Into Rate-Cutting Cycle
Source: Morningstar. Data as of Sept. 23, 2024.

Undervalued Stocks Becoming Scarce in Financials

Undervalued Stocks Becoming Scarce in Financials
Source: Morningstar. Data as of Sept. 23, 2024.

A catalyst and swing factor for certain stocks is the upcoming presidential election. We generally see a Republican sweep as more beneficial for financial stocks thanks to less strict banking regulation, historical comfort with approving mergers, and more positive sentiment on cryptocurrencies. A sweep in the legislature by either party would likely lead to higher deficits through either tax cuts or increased spending that could lead to more debt issuance and higher US interest rates. Higher interest rates would benefit many parts of the financial sector but are generally negative for stocks as a whole.

Inflation and Unemployment Risks Are More Balanced

Inflation and Unemployment Risks Are More Balanced
Source: Board of Governors of the Federal Reserve System. Data as of Sept. 18, 2024.

The Federal Reserve Open Market Committee decreased the target federal funds rate to a range of 4.75%-5.00% from 5.25%-5.50%. Over the previous months, market expectations had fluctuated between pricing in a 25-basis-point or 50-basis-point cut. Based on the September FOMC commentary and economic projections, the participants project that in 2024, GDP growth will be lower, inflation will be lower, and the unemployment rate will be higher than when it last made projections in June. This made risks to its mandate more balanced between inflation and unemployment than before, hence the larger interest rate.

FOMC Participants Expecting to Cut Rates Faster

FOMC Participants Expecting to Cut Rates Faster
Source: Board of Governors of the Federal Reserve System. Data as of Sept. 18, 2024.

Top Financial Services Sector Picks

MarketAxess Holdings

We expect 2024 to be a better year for growth for MarketAxess MAX, as last year, the company faced dual headwinds from low corporate bond issuance levels and an unfavorable mix shift creating downward pressure on its average fees. While these are still a factor, the company is benefiting from higher trading volume industrywide, and as interest rates fall, it will see some relief for its average pricing. That said, MarketAxess continues to face significant competition in the electronically traded US corporate bond market from both Tradeweb Markets TW and the smaller Trumid, which has led its investment-grade bond market share to be relatively stagnant in recent years. We still see meaningful secular growth drivers for MarketAxess, but competition will impede volume growth.

PayPal Holdings

PayPal’s PYPL shares have fallen about 75% from their pandemic peak to a level materially below their prepandemic price. With market confidence in the firm at a low ebb, we see a potential long-term opportunity. While we recognize the headwinds it faces in the near term, in the long term, the company’s fate remains tied to the high-growth e-commerce space, with Venmo providing some additional upside option value. Historically, PayPal has demonstrated it can take shares in this area, and we think it continues to do so overall. We believe the company retains a strong competitive position.

US Bancorp

We believe there are still some pockets of opportunity in the banking industry. The biggest risk to our top banking picks would be surprises on deposit and funding costs or the realization of a recession. US Bancorp USB has sold off like some regionals, but we see relatively lower risk for the company, given that it is the largest regional. The bank does have slightly higher-than-average unrealized losses on securities, but we view this more as an earnings problem (lower-yielding assets stuck on the balance sheet) and not a capital problem.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

More in Stocks

About the Author

Michael Wong, CFA

Sector Director
More from Author

Michael Wong, CFA is a sector director, AM Financial Services, for Morningstar*. He covers retail brokerages, wealth management firms, and investment banks.

Before joining Morningstar in 2008, Wong worked in corporate and public accounting. Before assuming his current role in 2017, he was a senior equity analyst, covering capital markets-related companies and insurers. Michael previously served as chair of the equity research department’s valuation committee.

Wong holds a bachelor’s degree in business administration, with concentrations in accounting, corporate finance, and financial services from San Francisco State University. He also holds the Chartered Financial Analyst® designation. Wong has also passed the Certified Financial Manager (CFM), Certified Management Accountant (CMA), and Certified Public Accountant (CPA) exams.

Wong won the “Technology Thought Leadership” award at the 2016 WealthManagement.com Industry Awards for his report, The Financial Services Observer: The U.S. Department of Labor’s Fiduciary Rule for Advisors Could Reshape the Financial Sector. In 2011, he ranked second in the Investment Services industry in The Wall Street Journal’s annual “Best on the Street” analysts survey. Wong was awarded the summer 2005 Institute of Management Accountants CFM Gold Medal.

Sponsor Center