McDonald's Looking to Debut $5 Meal Deal, Bloomberg Reports
--McDonald's is preparing to launch a $5 meal deal in the United States, Bloomberg reports, citing a person familiar with the matter.
--The deal may include a McChicken or a McDouble plus fries and a drink, the person said.
--Operators have expressed concerns that the promotion could lead to losses, the person said, and McDonald's enlisted a monetary contribution from Coca-Cola to reduce the impact on franchise profitability.
--McDonald's declined to elaborate further, besides referring to CEO Chris Kempczinski's statement that the chain must focus on affordability, while Coca-Cola declined to comment.
Full article at https://www.bloomberg.com/news/articles/2024-05-10/mcdonald-s-mcd-readies-5-meal-bundle-to-lure-diners-back-into-stores?srnd=homepage-uk
Write to ben.glickman@wsj.com; @benglickman
(END) Dow Jones Newswires
May 10, 2024 13:01 ET (17:01 GMT)
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