Booking Holdings Inc BKNG

Booking's Network Remains Stout as Europe Demand Sees Some Moderation

While a strained consumer presents potential risk to Booking's near-term travel demand, we see the company exhibiting solid financial health and a stout network advantage. We expect Booking's global online travel agency leadership position to increase over the next decade, driven by a healthy position in the Asia-Pacific, continued leadership in Europe, and an expanding presence in vacation rentals, restaurant bookings, experiences, flights, and payments, all of which are backed by leading marketing and technology scale.