ASOS PLC ASC

Morningstar Rating

Company Report

Price vs Fair Value

ASC is trading at a 495% premium.
Price
GBX 430.00
Fair Value
GBX 3,786.00
Uncertainty
Very High
1-Star Price
GBX 6,374.60
5-Star Price
GBX 653.00
Economic Moat
Fpbq
Capital Allocation
Dkzblqn

Bulls Say, Bears Say

Bulls

Asos has significant room for expansion outside its home market to the rest of Europe and the U.S., where it has low-single-digit share in the online market.

Bears

Asos operates in the midmarket segment, the slowest-growing segment of apparel. This can hurt the company’s growth as customers trade up and down.

News

Trading Information

Previous Close Price
Day Range
52-Week Range
Bid/Ask
/
Market Cap
Volume/Avg
/

Key Statistics

Price/Earnings (Normalized)
Price/Sales
0.15
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Total Yield

Company Profile

Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its U.K. home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the U.K., continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels (Asos Design, Collusion).
Sector
Consumer Cyclical
Industry
Internet Retail
Stock Style Box
Small Value
Total Number of Employees
3,352

Competitors

Valuation

Metric
ASC
AMZN
HM B
Price/Earnings (Normalized)
43.9726.92
Price/Book Value
0.838.346.39
Price/Sales
0.153.311.18
Price/Cash Flow
18.7717.417.85
Price/Earnings
ASC
AMZN
HM B

Financial Strength

Metric
ASC
AMZN
HM B
Quick Ratio
0.610.880.55
Current Ratio
1.511.101.11
Interest Coverage
−3.6619.269.78
Quick Ratio
ASC
AMZN
HM B

Profitability

Metric
ASC
AMZN
HM B
Return on Assets (Normalized)
−1.65%12.54%5.64%
Return on Equity (Normalized)
−5.91%32.13%22.48%
Return on Invested Capital (Normalized)
0.29%18.92%10.13%
Return on Assets
ASC
AMZN
HM B

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