Yum Brands Inc
YUM: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$531.00 | Tcrb | Hmrftgw |
Yum's Digital Strategy and Diversification Bear Fruit but Challenging Environment Weighs on Results
Business Strategy and Outlook
While the restaurant industry has changed a lot in recent years, we remain encouraged by the ability of the largest operators, including Yum Brands, to accelerate critical investments in e-commerce platforms, delivery integration, and technological solutions that meet the evolving demands of the modern restaurant consumer. Recent acquisitions demonstrate the emphasis the firm has placed on digital enhancements, with more than 50% of global systemwide sales now coming through digital channels, which we expect to remain integral to Yum's strategic playbook.