Kuaishou Technology Ordinary Shares - Class B

01024: XHKG (HKG)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	HK$35.00	Lqm	Xtffmlyy

Kuaishou: Plan to Increase Ad Load, Augment Content, and Enter New Business to Increase Monetization

Kai Wang

Sep 25, 2023

Kuaishou hosted its analyst day on Sept. 21 and provided some insight into its future strategy and how it plans to increase its monetization. We maintain our fair value estimate of HKD 70 as the company did not provide any new information on its guidance but was confident that it can reach 400 million daily active users in 2024 as previously mentioned. The key takeaways are that it plans to: increase ad monetization by increasing ad load; integrate artificial intelligence into its platform; create better content; and develop a local services business that will compete with Meituan and Alibaba.

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