Booking Holdings Inc

BKNG: XNAS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$5,178.00	Yypmny	Hrypjsfbw

We See Booking's Network Effect Strengthening Amid Near-Term Economic Growth and Currency Concerns

Dan Wasiolek

Oct 17, 2022

Business Strategy and Outlook

While COVID-19, inflation, and currency concerns continue to be overhangs on Booking's near-term travel demand, we see the company exhibiting solid financial health. Further, we expect Booking's global online travel agency leadership position to increase over the next decade, driven by a healthy position in Asia-Pacific, continued leadership in Europe, and an expanding presence in vacation rentals, restaurant bookings, experiences, flights, and payments, all of which are backed by leading marketing and technology scale.

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