Puig Brands SA Ordinary Shares - Class B PUIG

Morningstar Rating
€20.10 +0.09 (0.45%)
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Company Report

Puig Earnings: Profit Fell on One-Time Costs but Underlying Performance Solid on Resilient Demand  

Shares of no-moat beauty product maker Puig slumped 14% on Sept. 6 following its first-half results update, likely due to a 27% drop in reported net profit. However, we think the market correction was too harsh, as the profit decline was mainly driven by one-time costs related to its May IPO. Underlying performance was solid, with 9.6% sales growth led by strength in its fragrance business (73% of sales) and a 7.4% increase in adjusted EBITDA. Our 2024 projections for sales and adjusted EBITDA to grow 10% and 12%, respectively, remain in place. Further, we plan no changes to our 10-year forecasts for high-single-digit percentage sales growth and a 20% average adjusted EBITDA margins, or our EUR 23 per share fair value estimate. Shares look slightly undervalued.

Price vs Fair Value

PUIG is trading at a 326% premium.
Price
€20.10
Fair Value
€44.00
Uncertainty
High
1-Star Price
€12.57
5-Star Price
€15.50
Economic Moat
Vwdbb
Capital Allocation
Tczkrkv

Bulls Say, Bears Say

Bulls

With Puig’s premium brand portfolio, the company is poised to benefit from consumption upgrades in beauty products.

Bears

Puig’s appetite for more acquisitions in the coming years could result in sizable goodwill and distract management from implementing strategies for organic growth.

Trading Information

Previous Close Price
€20.01
Day Range
€19.9320.23
52-Week Range
€19.4227.78
Bid/Ask
/
Market Cap
€11.32 Bil
Volume/Avg
235,563 / 463,317

Key Statistics

Price/Earnings (Normalized)
14.41
Price/Sales
1.57
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Total Yield

Company Profile

Puig is a premium beauty product maker that focuses on fragrances (72% of 2023 sales), with more limited exposure to color cosmetics (18%) and skincare (10%). Through a series of acquisitions, Puig has built a premium portfolio including brands such as Rabanne, Carolina Herrera, Byredo, L’Artisan Parfumeur, Penhaligon’s, Dries Van Noten, and Charlotte Tilbury, which contributes 95% of total sales. It also has long-term licensing agreements with Christian Louboutin, Adolfo Dominguez, and Antonio Banderas. By region, Puig generates close to 54% of sales from Europe, 36% from the Americas, and 10% from Asia. The Puig family owns 70% of the economic interests in the company and 94% of the voting rights via a dual class share structure.
Sector
Consumer Defensive
Industry
Household & Personal Products
Stock Style Box
Mid Core
Total Number of Employees
11,000

Competitors

Valuation

Metric
PUIG
OR
COTY
Price/Earnings (Normalized)
14.4129.6424.80
Price/Book Value
3.877.032.02
Price/Sales
1.574.89128.94
Price/Cash Flow
11.5725.71983.37
Price/Earnings
PUIG
OR
COTY

Financial Strength

Metric
PUIG
OR
COTY
Quick Ratio
0.750.570.39
Current Ratio
1.281.010.75
Interest Coverage
7.5825.911.75
Quick Ratio
PUIG
OR
COTY

Profitability

Metric
PUIG
OR
COTY
Return on Assets (Normalized)
6.13%12.72%2.58%
Return on Equity (Normalized)
25.18%22.90%8.18%
Return on Invested Capital (Normalized)
13.41%16.77%5.89%
Return on Assets
PUIG
OR
COTY

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