Will 2017 Be Joyful for Automakers?
Both GM and Ford reported a strong finish in 2016, and we remain optimistic about the demand environment this year.
Automakers reported a strong finish for 2016. U.S. auto sales with December deliveries to final customers rose 3% year over year to nearly 1.69 million. The seasonally adjusted annualized selling rate came in at 18.38 million compared with 17.32 million in December 2015. Full-year 2016 sales grew 0.3% year over year to 17.54 million, the seventh straight year of growth. We remain optimistic about the demand environment for 2017 but due to already high leasing penetration levels and increasing levels of vehicles coming off-lease compared with prior years, we do not expect dramatically larger growth from current levels and it is possible auto sales peaked for this cycle in 2016. Still, we believe even a sales dip to the low 17 million unit or 16 million unit range is quite healthy for the industry. Furthermore, the fleet remains old at 11.6 years on average so reasons remain to visit a showroom.
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