Good September for Automakers
Automakers enjoyed their first year-over-year sales increase for 2017.
U.S. automakers reported September auto sales that had their first year-over-year increase for 2017. The exact bump from hurricane recovery in Texas and Florida is hard to say, and we expect a good October as both states should only be in recovery mode barring another storm. September auto sales benefited from one extra selling day than September 2016 and increased by 6.3% year over year to about 1.51 million. The seasonally adjusted annualized selling rate came in at 18.58 million, the best of 2017. We calculate a 2% increase on a constant selling days basis. Robust crossover demand from GM, generous incentives, and a new generation Camry from Toyota, (Camry sales increased 13.1% despite further market share losses by midsize sedans), should keep consumers coming into showrooms in October and enable the industry to finish 2017 with sales in the low 17 million range.
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