Detroit Three Positioned for Harvey Bounce
August auto sales improved versus July.
Automakers reported U.S. August auto sales that looked slightly better than July despite Hurricane Harvey’s impact at the end of August in Houston. Total sales declined year over year by 1.8%, better than July’s decline of 6.9%, but we calculate a 5.5% decline when adjusting for one extra selling day in August 2017 versus August 2016. The seasonally adjusted annualized selling rate came in at 16.13 million compared with 16.97 million in August 2016. Exact losses from Harvey are not known yet, but we have seen estimates between 200,000 and 1 million vehicles. We see supply shocks having temporary impacts on demand. After a couple months for residents to assess damage and in some cases receive an insurance check, we think the industry will see a surge in sales.
We see the Detroit Three especially well positioned for a Harvey bounce because Texas is by far the largest state for full-size pick-up truck sales often at around 15% of the segment. The Detroit Three last year had about 94% of the full-size pick-up market and 84% of the full-size SUV market. According to the National Automobile Dealers Association, Texas constituted 8.9% of new vehicle registrations. We’ve seen Houston’s mix being between 20%-40% of the state’s sales, so it is possible damaged vehicles in Houston equate to about a full year of sales for the area, if not more.
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