Wingstop Inc WING

Wingstop's Strategy Progresses as Planned With Strengthening Unit Economics, Growth Roadmap

While we don't quite foresee Wingstop achieving management's target of becoming a top-10 restaurant brand within a decade, we do see an enviable development runway for the chicken chain, with our estimates calling for high teens systemwide sales growth over that period. Our forecasts are underpinned by best-in-class unit economics and a sizable development pipeline, validating management's target for more than 10% annual store growth over the long term. We believe that management's strategy is cogent, with priorities falling into three key buckets: improving unit economics, driving brand awareness, and expanding into international markets.