Apple's iPhone Lost More Ground in China in Second Quarter

By Jiahui Huang

Apple's performance in China's smartphone market weakened further in the second quarter, hurt by rising popularity of local brands, preliminary data from a trio of industry trackers showed.

Apple fell out of a ranking of the top five shippers of smartphones in China, according to separate reports by Canalys and International Data Corp., while Counterpoint Research estimated that Apple's market share by sales contracted.

All three cited demand for local smartphones, led by Vivo, amid rising shipments overall. Huawei and Xiaomi's double-digit shipments growth also pressured the market share of Apple's, IDC data showed.

Counterpoint said Apple's market share by sales was 15.5% in the second quarter, down from 15.7% in the first quarter and 17.4% a year ago. Overall smartphone sales in China rose 6% from a year earlier, which "confirms the recovery theme emerging in the world's largest smartphone market," it added.

Canalys estimated that smartphone shipments in China rose 10% from a year ago to more than 70 million units in the second quarter, while IDC estimated shipments expanded by 8.9% to 71.6 million units.

Recovery was supported by "pent-up replacement needs" and a low base of comparison, IDC said.

Write to Jiahui Huang at jiahui.huang@wsj.com

(END) Dow Jones Newswires

July 26, 2024 05:36 ET (09:36 GMT)

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