Company Report
MercadoLibre's Market Share Gains Continue as Ecosystem Approach Continues to Bear Fruit
MercadoLibre has positioned itself as a one-stop solution for Latin American commerce. In recent years, it has developed a comprehensive ecosystem of mutually reinforcing services, with a core marketplace supported by a payments and lending arm (Mercado Pago and Mercado Credito), a best-in-breed shipping solution (Mercado Envios), and an increasingly robust advertising platform (Mercado Ads). With effectively all the firm's platform gross merchandise volume funneled through proprietary payment rails and shipped through Envios, the marketplace operator has effectively addressed two of the biggest pain points in e-commerce.