Dr. Ing. h.c. F. Porsche AG Bearer Shares
P911: XETR (DEU)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
€53.00 | Hgmqcf | Cgswmwvw |
Investments Should Lead to Long-Term Sales Growth for Narrow-Moat Porsche
Business Strategy and Outlook
Because of its intangible assets, including brand strength and intellectual property, Porsche has a narrow economic moat rating. The brand is synonymous with motorsports and highly engineered, fun to drive, sports cars. Brand strength has enabled a premium to luxury price range across Porsche's product portfolio, while intellectual property supports the brand image from racing-inspired engineering and well-executed product. Porsche is one of only a handful of automakers to which we assign an economic moat.