Allegro.EU SA Ordinary Shares
ALE: XWAR (POL)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
PLN 38.30 | Zzm | Tkzsqtdc |
Allegro's Advertising and Fintech Businesses Add a Leg to Its Already Attractive Growth Narrative
Business Strategy and Outlook
Allegro is the largest online marketplace in Central and Eastern Europe, or CEE, providing high-quality, affordable products to a growing regional consumer class. With 45%-50% share of the Polish e-commerce market, by our estimates, Allegro's key priorities tie to defending its commanding position in Poland, institutionalizing internal processes to drive capital-efficient growth, and expanding its third-party marketplace footprint into adjacent CEE countries.