Sainsbury (J) PLC

SBRY: XLON (GBR)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	GBX 119.00	Yns	Tsmrrknq

Sainbsury's Regains Momentum Through Enhanced Value Perception

Ioannis Pontikis

Jan 10, 2024

Business Strategy and Outlook

While Sainsbury’s has historically distinguished itself from its peers with a higher-quality (premium-priced) food offering, it has been underperforming its peers due to a lack of focus and responsiveness to an increasingly value-oriented U.K. consumer base and a below-average value perception. Recent investments in lower prices have reverted trends with the grocer now in a solid position in the very competitive U.K. grocery market.

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