Atlassian’s Unique Sales Approach and Strong Product Suite Drive Narrow Moat

Atlassian endeavors to “unleash the potential of teams” through better planning, project management, and workflow software, and we think its strong momentum is likely to continue over the next five years as the transition to the cloud continues. Atlassian’s original product, Jira, was designed as a workflow solution for software developers that has grown into a richly featured, easy-to-use, inexpensive, easy-to-buy application. The software is often bundled with Confluence, a collaboration tool. The company has also gradually moved upmarket toward enterprise customers, even as it continues to serve customers of all sizes.