NortonLifeLock Aiming to Lock More Customers in Its Ecosystem as Margins Continue to Expand

NortonLifeLock, composed of Norton antivirus and LifeLock identity protection solutions, is the remaining portion of Symantec, as Symantec's enterprise security business was sold to Broadcom for $10.7 billion in November 2019. The company lacked consistency at the helm as its enterprise security business struggled in the 2010s but has planted its flag to solely be consumer focused. Norton cybersecurity solutions and LifeLock identity theft protection are prominent brands that offer individuals and families security from malicious threats on devices and their personas. While we expect the consumer cybersecurity market to remain highly competitive, NortonLifeLock is combining antivirus and identity protection into a holistic offering to provide a unique competitive advantage within consumer safety. As more individuals have their data leaked and hacks make headline news, NortonLifeLock can be a main beneficiary.