Omnicom Group Inc

OMC: XNYS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$364.00	Ykzhz	Vhfvqzjjsg

Omnicom Well Positioned To Benefit From Continuing Growth of Digital Advertising

Ali Mogharabi

Mar 18, 2022

Business Strategy and Outlook

Omnicom is the second-largest player (based on revenue) within the advertising industry. Compared with peers, the firm has attained that position less through acquisitions and more through organic growth. With very well-recognized creative agencies and subholding companies such as BBDO and DDB, we expect Omnicom to maintain its market position, likely making more acquisitions and increase its focus on faster-growing emerging markets and the digital ad business.

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