Beiersdorf AG
BEI: XETR (DEU)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
€521.00 | Tdkldq | Ysh |
Beiersdorf’s Growing Investments in Customer Acquisition Show Challenges in Mainstream FMCG
Business Strategy and Outlook
We think Beiersdorf can achieve above-industry-average sales growth in the medium term as a result of white-space geographic opportunities and the potential to take share in adjacent categories, particularly for Nivea. It lags peers on margins, however, and we think a renewed focus on efficiencies will be needed to close the gap.